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全球千家媒體轉(zhuǎn)載,貴州茅臺亮相時代廣場,與全球友人共享中國年味 Moutai's Chinese New Year Film debuted at Times Sqare 1K global media covered festive joy

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2025乙巳蛇年春節(jié)期間,貴州茅臺推出慶賀大片,與全球友人共享中國年味。該影片不僅承載著茅臺對全球友人的誠摯祝福,也是一次對中國傳統(tǒng)文化的藝術呈現(xiàn)。


During the Spring Festival, China Moutai has released a celebratory film to rejoice with friends around the globe. The film not only carries Moutai's sincere wishes to friends worldwide but also serves as an artistic presentation of Chinese traditional culture.

 

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茅臺新春慶賀影片亮相美國紐約時代廣場。(圖/貴州茅臺提供)

Moutai's Chinese New Year film debuted at Time Squares. (Source/ Kweichow Moutai Group)

 

影片融入了中國傳統(tǒng)文化中對于春夏秋冬四季的理解,通過細膩的畫面,生動地展現(xiàn)了自然界的韻律與和諧,不僅體現(xiàn)了茅臺對自然規(guī)律的敬畏與順應,更彰顯了其不斷追求卓越、精益求精的精神。


The film embodies Chinese understanding of the four seasons. Through delicate visuals, it vividly showcases the rhythm and harmony of nature, highlighting not only Moutai's reverence for natural laws but also its pursuit of excellence.

 

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全球共有1067家海外主流媒體通過6種語言對影片進行報道。(圖/貴州茅臺提供)

The film has been reported by 1,067 overseas media outlets in 6 languages. (Source/Kweichow Moutai Group)

 

影片推出后,不僅登上美國紐約時代廣場大屏幕,還獲得美聯(lián)社、美通社、雅虎財經(jīng)、歐洲通訊社、朝日新聞、每日新聞等海外主流媒體關注,截至2月12日,全球共有1067家海外媒體通過英語、法語、西班牙語、德語、日語、韓語等6種語言進行報道,共計曝光量約17.37億次,進一步提升了中國傳統(tǒng)文化和茅臺品牌的國際影響力。


After its release, the film not only had been screened at Times Square, but also has attracted attention from overseas media outlets such as the Associated Press, PR Newswire, Yahoo Finance, Europa Press, Asahi Shimbun Digital and Mainichi. As of February 12th, the film has been reported by 1,067 overseas media outlets in 6 languages: English, French, Spanish, German, Japanese, and Korean. With a total exposure of approximately 1.737 billion, the film has further enhanced the international influence of Chinese traditional culture and Moutai.


貴州日報天眼新聞記者 韋雨辛

編輯 朱紫蒨

二審 龐博 陳大煒

三審 許邵庭